What's In Your Toolbox?

I’m occasionally amazed at how much great material already exists at the start of an effort to create something in support of a fundraising campaign.  

It reminds me of that Capital One tag line — What’s In your wallet?

That was the case for this video, the second in a series for the Saint Anselm College campaign to build a permanent home for their Humanities program. Using existing photography and video, including drone footage, we wrote a new script, pulled in the wonderful voice of a college faculty member, and let our amazing collaborators at Heartwood Media work their magic.

We’re proud of the final product, but even better, think it’s a great example of how teamwork by internal and external staff can keep cost down and help set the table faster for fundraisers to have the kind of conversations that are needed for major gift solicitations.  

We all know that videos and publications alone don’t raise the money; people do. But everything we can do to help current and prospective donors better understand an organization’s funding priorities through cost-effective and impactful storytelling is a win.

All the better when we do it as one team.    

What’s in your toolbox?